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Food Matters: A Guide to Conscious Eating with More Than 75 Recipes Review

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Mark Bittman's Food Matters: A Guide to Conscious Eating is a guidebook for the typical American eating the typical American diet--heavy laden with meat, animal products, and processed foods. This typical American diet, Bittman points out, is calorie-dense, harmful to the atmosphere, taxing on global resources, and unhealthy. Bittman easily mixes scientific research with his own personal account of needing to lose weight due to high cholesterol and sleep apnea and shows that shifting his diet by emphasizing vegetables, legumes, and beans over meats and processed food helped him reach his weight and health goals without resorting to rigid dieting and calorie-counting. Let me make it clear here that Bittman is not advocating vegetarianism. He allows himself a little meat during his dinner meal and incorporates some meat in the recipe section of his book.
A food journalist and cook book writer (his How to Cook Everything Vegetarian has been praised by icon Mario Batali) divides his book into two sections. The first section, Food Matters, lays down the reasons we need to shift from meat and processed foods to vegetables, fresh produce, legumes and beans. If you've already read Michael Pollan's The Omnivore's Dilemma or In Defense of Food, this information won't be new to you. But it is a good recap of the incremental way the typical American diet has become unhealthy, burdensome to the environment, and "insane."
I think one area Bittman differs from Pollan is that I see an undercurrent of horror and disgust Bittman feels for the way animals are treated in the farming industry. While not embracing vegetarianism, Bittman wants to lower the demand of animal products (sadly, he shows world statistics that show that developing countries are actually demanding MORE meat than ever).
The second section of Bittman's book, the recipe section, is excellent, not just for the 75 recipes and suggested menus, but for the basic foods he says you should always keep stocked in your kitchen and the secrets for adding bold flavors to your meals.
Bittman's call for sane eating has much in common with the aforementioned Michael Pollan and readers with an interest in intelligent, healthy eating without sacrificing pleasure will want to read Mark Bittman's Food Matters, Michael Pollan's food books, and Brian Wansink's Mindless Eating.

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